Here are the top fields I see as being disruption-ready or being disrupted at the moment.
If an industry has already been disrupted, e.g. Spotify disrupted the music industry a while ago, we still set it as an incumbent, to be disrupted perhaps at the
later time.
The disruptive companies must be relatively new (a few years old) and not be market leaders (yet).
| Field | Disruptive Startup(s) | Incument(s) |
| Automotive | Innoviz (LiDAR), Foretellix (Car AI dev) | All car companies |
| Virtualization | VMWare, KVM | |
| Music | ? | Spotify (disrupted record companies) |
| Video Entertainment | ? | Netflix |
| CRM | ? | Salesforce |
| ERP | ? | SAP |
| Game Consoles | Nintendo Ring | Xbox and many others |
| Adtech | ? | Google, Facebook and many more |
| Insurance | Lemonade |
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